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Wizard needs food badly. But where does wizard get food? From the grocery store.

The Grocery Game was started a couple of years ago as a gamified way of aggregating coupons and store-specific deals from local grocery stores. Using charts and databases, it crunches coupons and deals from weekly ads to lead shoppers to the best possible deals in their area.

Coupon madness via sdc2027 on Flickr

The Grocery Game isn’t free, but played right, it can save money far exceeding the price of subscription. It uses the mindset of extreme couponing: double-dipping manufacturer’s coupons, stockpiling deals in bulk, gaming warehouse pricing.

Economists see numbers in everything—and when everything involves numbers, everything has value to exploit into a game.